It's all about the content

Moving forward, I'm going to be focusing on SEO content writing and editing. Having had experience through a couple of marketing firms over the years, I'm interested in going independent, and the below shows the clients I've worked with recently. I'm hoping this list will grow in time.

The work I do in this regard covers blog posts, SEO on-page content, product page copy, proofreading/editorial work, audits, and general optimisation support/advice.

If you're a small business (could be you're an indie game developer, for example), contact me if you'd like to know more about how I can help optimise your web presence.

Samples and Case Studies

DuraCrete Fencing is a Reading-based company that specialises in concrete fence installations for homes and business properties. Work I carried out on their site included:

• An SEO audit, which provided data for areas of the website that could be improved for better search engine optimisation. This included a brief consultation with the client.
• A rewrite of most of the on-page copy, implementing targeted keywords chosen by the client.
• The addition of alt-tags to images, as well as internal links to other areas of the site, to better satisfy search engine algorithms.
• A new blog post based on a topic chosen by the client (at the time of writing, the post has not yet been published).
• This work resulted in an increase in general SEO health. Online metrics showed the site was more in-line with averages, with a new score of 77/100 compared to 60/100 in the initial check.

Nails on a Nickel is based in Ontario, Canada, and specialises in handmade and custom, press-on nails. The owner is a good friend of mine, who was pleased with the work I did on her site. Work completed included:

• An SEO audit, with an initial check showing the website "health" at 69 of a possible 100. 
• A rework of the homepage and the other pages on the site, tweaking to ensure correct distribution of H1 and H2 tags.
• Some editing and rewriting of the on-page copy, which included targeting more specific keywords, such as "custom nails," "handmade nails," and "nails from Ontario."
• Wrote an About Me section to connect with users and customers on a more personal level.
• Altered the social media icons to make them visible to users and corrected the links themselves to ensure they go to the Nails on a Nickel channels.
• Added alt-tags to images and made slight adjustments to some of the web site design, mainly spacing and text sizes.
• New SEO audit check showed the site is now at a healthier 81/100.